At the heart of Downtown Manhattan’s DJ and Electronic-Centric Music Scene is the man pictured above. Nick Hook has been crafting music for years, previously with his band Cubic Zirconia and former Def Jux boss and Run The Jewels member El-P, and now along with/for artists like DJ Rashad (RIP), ASAP Ferg, Salva, Young Thug and Bernie Worrell. He also has a solo album out on Scion Toyota’s record label. Taking up a good chunk of his time lately though, is his job executive producing the forthcoming album from Baauer (The Harlem Shake) in Barcelona, and DJing all over Europe.
Several years go, Nick won a ticket to Red Bull Music Academy, a kind of “Real World” for music producers, where Red Bull sets up a house and production studios for a select group of music makers in a carefully chosen location around the globe, and brings in some of the music world’s most influential people to do lectures, classes and workshops with them. This - along with Nick’s amazing will and determination - has lead him on a journey that seems to have no bounds.
Good music comes in all kinds of shapes, sizes and packages. It often doesn’t have the look or feel you think it will, and that can be the beauty of it. Nick Hook is a prime example of this.
The #Influence of Cheech & Chong and Basketball Jones (1975) ~>
The #Influence of Low End Theory ~>
Los Angeles has had an anchor for underground, eclectic and independent hip-hop, electronic and “beat” influenced music for eight years, and it’s called Low End Theory. Founded by Daddy Kev, along with Nocando, Gaslamp Killer and Nobody, this event has filled a void that may have never been filled if these folks hadn’t had the guts to post up and do something different. For those guts, they were kindly rewarded. It’s packed every week with a line down the block, and they’ve had guests pop up like Erykah Badu, James Blake, Odd Future and others, and been a jumping-off point for artists like Flying Lotus and The Glitch Mob.
Potato Will Eat You gives LET’s founders a chance to talk about how the weekly event came to be.